The BLOC – edelvaler

The BLOC is a vibrant, open-air urban center that encompasses a full block on the 7th street corridor in Downtown Los Angeles. It has become one of the premier destinations in downtown for its location and vibrant atmosphere.

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Client: The Ratkovich Company
Creative Direction: jen design
Discipline: Wayfinding + Signage

The scope of work included collaborative efforts with The Ratkovich Company, Metro, and Jen Design to execute the placemaking, wayfinding and identity signage that can be seen throughout The BLOC. My scope was primarily focused on solving logistical issues, permitting, while providing direction to the graphic design and production team to execute the various scopes of work.