ROW DTLA – edelvaler

ROW DTLA is an historic commercial urban district in Downtown Los Angeles. This award-winning project was well known for its unique approach to the design, while paying respects to the historic significance of the area. This 32-acre area posed many unique design challenges, due to the existing conditions of the substrates, which made the solving the problems more gratifying.

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Client: Atlas Capital Group
Creative Direction: RIOS
Production: Sign Excellence
Discipline: Wayfinding + Signage

Working directly with RIOS and Atlas Capital Group, my scope was to solve the logistical issues throughout the district, while providing direction, to the graphic design and production team, in order to execute the scope. This project resulted in an SEGD honor award, under the placemaking and identity category.