It all started on a napkin. While prepping for his opening of “Stefan’s at LA Farm” in Santa Monica, Top Chef icon and Certified Master Chef Stefan Richter envisioned a brand that would be bold, timeless and unapologetic. Drawn on a napkin with a red marker, his name was signed over the existing LA Farm logo.
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Client: Stefan Richter
Discipline: Logo Design
He has since moved on to multiple endeavors, but the red scripted signifier has carried on through his existing brands. The following are works, some that have been designed by others, to show how the logo has been utilized.)
Article Photography of Stefan by Dhrumil Desai – www.dhrumildesai.me.
